IEX is merged from Inspire to Explore. KBEUNG CREATIVE STUDIO is the designer of the whole brand identity of IEX. We created the theme color, pattern, logo animation, poster, the unique type face, and also the uniform. The Light Red color was used to make it stand out with the Black and White letter of the logo. Moreover, if you look in between letter “E” and “X”, there is a picture of Library that was put into the negative space.